HI Katya thanks for your answer.
IMS It is a cross-platform infrastructure enabling online, broadcast, mobile and land-based platforms to be managed through a single administrative system. The real-time reporting and advanced marketing tools provided by the IMS play a key role in player retention and conversion. These tools allow licensees to generate reports and statistics on all aspects of their players’ activity, thereby enabling the crucial segmentation of the player base and the more effective targeting of marketing strategy and future spend.
This is for a sports betting page.
Thanks again